The rise of social media has been a game-changer for many industries, including sports. Over the past decade, platforms like Instagram, Twitter, Facebook, and YouTube have grown exponentially, giving people direct access to celebrities, including cricketers. This shift has allowed players to connect with fans on a personal level, share their experiences, and promote brands in ways that traditional media never could.
Cricketers today use social media to connect with their fans, share personal moments, and promote brands. Platforms like Instagram and Twitter help them build a strong public image, with some even earning more through social media endorsements than from their cricket contracts. However, social media can also bring trouble, as players sometimes face backlash over controversial posts or comments. Despite the challenges, having a large following on social media has become an important part of a cricketer’s career, helping them stay in the public eye and grow their influence.
Here’s a list of the top 5 Indian cricketers with the most number of followers on Instagram:
1: Virat Kohli (270 Million)
One of the greatest batters of all time, Virat Kohli is the most followed cricketer on Instagram, with 270 million followers. Known for his aggressive style on the field, Kohli has seamlessly translated that energy to his social media presence. His posts are a mix of personal moments, family photos, fitness routines, and endorsements. He frequently collaborates with global brands like MRF, Audi, Puma, and Ocean.
His influence goes beyond cricket, making him a fashion and fitness icon. Kohli’s ability to engage with his audience and remain relatable while also promoting his business ventures has played a big role in growing his following. As per certain reports, Virat Kohli charges around INR 12 to 14 crore per post on Instagram.
2: Sachin Tendulkar (50 Million)
Known as the God of Cricket, Sachin Tendulkar’s presence on social media is as great as his cricketing career, with around 50 million followers on Instagram. Although he doesn’t post as frequently as some younger cricketers, his Instagram is filled with nostalgic moments, memories from his career, and behind-the-scenes glimpses from his life after retirement.
Sachin’s posts often reflect his philanthropic activities, family bonding, and his involvement with cricketing initiatives. Given his status as a cricket legend, Tendulkar has a massive following, and his posts receive widespread attention, especially among fans who grew up idolizing him.
3: MS Dhoni (49 Million)
The legendary former captain of India, MS Dhoni has a massive fanbase and following of around 49 million followers on Instagram. He is known for his calm demeanor and cricketing achievements. Dhoni’s posts mainly feature family moments, his love for bikes, and glimpses of his personal life outside cricket.
Unlike many cricketers, Dhoni maintains a more private and low-key presence on social media but still manages to keep fans engaged with occasional posts about his hobbies and endorsements.
4: Rohit Sharma (42 Million)
The cuurent Indian Test and ODI captain, Rohit Sharma also known as the Hitman, has a great fan following of 42 million on Instagram. His posts generally showcase his on-field triumphs, family time, and occasional travel photos. He is known for his calm and composed nature, and that comes across in his social media content as well.
Beyond cricket, Rohit shares glimpses of his fitness routines, personal life, and endorsements, keeping his followers engaged. His natural charisma and frequent interaction with fans make him one of the most popular figures in Indian cricket on social media.
5: Hardik Pandya (36 Million)
Dynamic all-rounder Hardik Pandya is a social media sensation with 36 million followers due to his bold personality and lifestyle. Known for his fashion sense, fitness goals, and adventurous lifestyle, Pandya’s Instagram is filled with posts that reflect his glamorous life off the field. He often shares workout videos, vacation pictures, and moments with family and friends, alongside his cricket-related content.
As per certain reports, Hardik Pandya gets around INR 70 to 80 Lakhs per post on Instagram.
